Goal: Develop strategy to increase show attendance
Results: Increased attendance five consecutive years
- Strategic surveys of management, exhibitors & attendees
- Media lists researched and developed
- Press releases – one per month to trade & regional publications
- Web site content and periodic enewsletters
- Upgraded printed material content
- Received $10,000 FREE TV coverage on WJAR Neighborhood 10
Island Sports
Goal: Obtain press coverage for FunCup Regatta with just 2 weeks notice!
Results: Obtained extensive local and regional coverage including:
- Newport Daily News – Front page and Sports page
- Providence Journal – Photo & copy on state cover page
- TV Channels 6, 10 & 12 – Video on 6 & 11 pm shows
- Sailing World, Soundings & Offshore Magazines –
- Newport This Week – Photographs and copy
- Associated Press – Shot and distributed photographs internationally
WoodenBoat Show
Goal: Develop and perform marketing plan
Results: 50% attendance increase the first year involved, 100% in third year
- New online marketing program including website
- Upgraded regional and national ad campaign
- Newsletters & postcards – electronic & printed
- Press release program – idea development, writing & distribution
- Received $6,000 FREE TV coverage on WJAR Neighborhood 10
“Thank you so much for your services, Leslie. You were very professional and effective. I particularly appreciate the front page article about me in the Standard Times”" – Michelle LaPointe Morris, The Glass Connector
